The acceleration and globality of crises common to all shed light on the primordial need to preserve health and well-being, and regain contact with nature. The exponential growth of networks and platforms that offer content in this area confirms this trend.
Although the need for health and well-being is inalienable to every human being, we decided to define the profile of our main target audience as: men and women, over 35 years old, onlookers, travelers, path seekers in the area of health, well-being and quality of life. Interested in feeling better, in finding or advancing in their life purpose, in finding their source of energy, a spiritual growth, in maintaining good health and enjoying life, caring about the conservation of the natural environment and sustainability.
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